Every Thing about Seo
Search engine optimization
what is seo
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid serch ads.
Four basic benefits of SEO
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Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture. You do this by ensuring your links are properly navigable. The navigation of your site must have a properly established hierarchy, and your content needs to be readable. I'll touch on these things in more detail later in the series.
This is what we all want SEO for, right? Actually, I hope not. We'll discuss the other two benefits which are far more important next, but while rankings are an important part of SEO, they are not the goal in and of themselves. Too many people look at rankings and think "I'm losing x amount of business because I'm not ranked #1. This may or may not be true. Different rankings produce different bounce rates. It's important to understand that rankings don't make sales, they just provide a way in the door, and those that come in at #1 may not be as ready to buy as those that come in at #5.
Once you start getting rankings, even for low-volume but important keywords, you'll start to see your visitor count rise. Again, this is good, but not the ultimate goal you're trying to achieve unless you get paid on a cost per impression basis.
This is the big goal. The end-all, be-all purpose of search engine optimization. SEO is more than just helping you get rankings and drive traffic to your site. It should also help you increase your conversion counts and percentages. A conversion can be anything you want it to be; a comment on your blog, a download of a white paper, a follow on twitter, or a purchase of a product. Its important to know what your conversions are so you can set your optimization goals to help achieve them.
Search engines are stoopid
Throughout the process of SEO it's important to keep in mind that the search engines, as smart and advanced as they are, are still pretty stupid. They can't tell the intent, so if intent is needed in order to determine relevance of a page or keyword, the search engines are unaware. Part of the SEO process is going out of your way to spell things out to the search engines so no guessing is needed.
Keep in mind visitors can also be pretty dumb themselves. Business owners are always complaining about calls they get asking for information that's clearly noted in the website. Of course, it's not that your visitors are really stupid, it's that they are impatient for things that are not easy. The harder your site is to navigate, find information, make a purchase or get that conversion, the more likely the visitor is to leave. They'll move on to another site where things are easy.
As we go through this SEO process we'll be looking at things that make your site easier to understand, navigate and process for both the search engines and the visitors. And while much of this information is "basic", it's these basics that still matter to the search engines.
Stay tuned for parts 2-15 (give or take) coming over the next few months.
With so many tools out there lately it’s difficult to stay up to date to test all of them and identify which SEO problem can they help you to solve –which should be their final purpose after all-.
6 Common SEO Questions and 3 Tools to Answer Them
To help a bit with this here I share 6 common SEO questions and 3 SEO tools -that I have already tested- to answer them easily:
1. What’s the competition level for a specific keyword?
SerpIQ can quickly help you to identify the level of competition for a specific keyword related to your site giving a competition index.
This is a metric that takes into consideration the authority, incoming links, age, social activity and on-page optimization– of the top results for a specific keyword in the Google country version that you select, providing an average level of competition that you can take into consideration as a relative indicator to prioritize the keywords you can more easily rank for.
It also gives you other data such as the keyword’s search volume and CPC, that will help you to make a faster decision:
2. Which other keywords can you suggest me to rank for?
Another handy functionality that serpIQ provides is a fast and friendly visualization for keyword suggestions. Using SEMrush it shows the related terms, average CPC, search volume and domain availability for a keyword you specify:
3. In which social network is my site content shared the most?
Socialcrawlytics answers to this question for free. It crawls your site (or your competitors’ if you want) looking for the social shares for each of the internal pages in the most popular social networks: Facebook, Twitter, Delicious, LinkedIn, Google Plus, Pinterest.
With this information it generates a visually attractive report indicating the social networks where your pages have been shared:
4. What is the most socially shared content of my site?
Socialcrawlytics also generates a report specifying the total amount of shares that your site (or competitor’s) pages have had in each social network:
5. What’s the position of my (and my competitors’) incoming links in the pages where they are included?
CognitiveSEO gives you not only the position of your incoming links in the pages they have been included –whether it is in a text paragraph, group of links, images, footer, etc.- but also your competitors’ links and can also indicate which of those incoming links are common between you two… all in just one report:
This is really useful for a Post-Penguin link analysis along with the anchor text distribution and site wide links reports that can be also easily generated with CognitiveSEO.
6. Which of my incoming links have changed during the last week?
You can also easily monitor your incoming links status with CognitiveSEO –and manage them by assigning link partner’s data- with reports including the information coming from the incoming links that have changed since the day before or during the last week, whether they are broken, have become nofollowed, have changed the anchor text, etc.:
As you can see this automatically solves what can potentially be a time-consuming activity in link building campaigns.
Did you already know these tools? If so, which are other SEO questions you answer with them? How do they help you with your SEO activities?